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Habu Powers Advertisers’ Retail Media Network Partnerships
Retail media networks have been called the “third wave” of digital advertising, a fast-growing market presence that both retailers and advertisers cannot afford to ignore. The retail media network...
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Data Clean Rooms Can Unleash Life Sciences Collaboration
As data science capabilities take a more central role in advancing innovation in life sciences, access to high-quality datasets across functions is crucial to remaining competitive and improving...
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Data Clean Rooms Drive a Revolution in Data Access
In today’s digital economy, few things matter more than access to data. Across enterprises and industries, the desire to efficiently ingest, analyze, and distribute data is skyrocketing, both for data...
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Securing Data Collaboration with Confidential Computing
For many companies, today’s data collaboration landscape offers exciting opportunities to harness valuable insights that drive market advantage. Powered by rapid data clean room adoption, enterprises...
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GenAI Unlocks “The Art of the Possible” in Data Clean Rooms
The power of generative AI lies in its ability to learn patterns and structures from vast amounts of data and generate human-like text and other forms of coherent responses. We believe that generative...
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Data Sharing: Scale Growth and Unlock Customer Insights
The digital gold rush is well underway as companies across all industries look to leverage the power of customer data. From media consumption habits to purchase intentions and spending habits,...
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Data Clean Rooms and AI: The Convergence
There’s a remarkable convergence going on in the world of data science. Two game-changing technologies, data clean rooms and artificial intelligence, both in the midst of rapid growth, are now enabling...
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Retail Media Networks: What They Are and Why Do They Matter?
In today’s rapidly evolving world of advertising, one term that’s been making quite a buzz is retail media networks (RMNs). With a staggering market value of $45 billion that’s rapidly growing, retail...
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Habu Named A Leader In IDC MarketScape
In recent years, there has been an unprecedented shift in the landscape of consumer privacy safeguards, data security measures, and compliance standards. Notable examples of this transformation include...
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LiveRamp Acquires Habu to Accelerate Data Collaboration with Enhanced Clean...
Organizations have long understood that partnering to share data enhances collective insights and engagement with their customer base. However, the process of sharing such data has been fraught with...
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